Why is the new black cab Jump app trending with taxi drivers and what makes it unique?
A new taxi app, Jump, is making waves among London’s black cab drivers on social media by offering a fresh alternative to the traditional app model. With no commission fees and only a small processing charge on card payments, some drivers say it’s a fairer deal for drivers. But can it compete with established names in the market?
London’s taxi industry has seen several app-based solutions rise and fall over the years for different reasons. Platforms such as FREENOW, Gett and ComCab have all provided black cab drivers with a platform to rival Uber and other core private hire platforms.
But for some drivers paying what they believe to be high commission rates, or any commission at all, is deemed wrong and that’s where Jump has caught the imagination of cabbies.
What Sets Jump Apart?
Jump’s biggest selling point is its no-commission model. Instead of taking a percentage of each fare, it charges only a small card processing fee, allowing drivers to keep more of their earnings. This is a direct challenge to other black cab apps and others that take commissions as high as 20% per trip.
Jump is focusing on a taxi driver-only approach, something that current apps have struggled to maintain. By ensuring only black cabs are on the platform and avoiding private hire crossover, it aims to keep a unique driver loyalty—something that others lost when they branched out beyond taxis to help provide a wider mobility offering.
The app’s selling points are likely to appeal greatly to drivers, but the challenge isn’t just about recruiting drivers. History shows that the bigger test is likely to be developing a strong unique selling point that will entice taxi passengers away from their already tried and tested apps and download the app.
