Uber launches luxurious summer yacht service across Europe
Uber is setting sail with a new range of summer travel services designed to cater to tourists seeking unique and luxurious experiences across Europe.
The ride-hailing giant’s latest offering, Uber Yacht, debuts in Ibiza this August, promising a more opulent way to explore the island.
In a first for the company, Uber Yacht allows users to pre-book a private yacht via the Uber app. Starting from €200 per person, groups of up to eight can enjoy an eight-hour journey on a Sunseeker yacht. The service, departing daily from Ibiza Town Marina at noon, includes a personal skipper, champagne, and artisan snacks. Transfers to and from the yacht are provided from anywhere on the island.
Beyond Ibiza, Uber is expanding its nautical reach with several other water transport services. In July, Uber will launch 'Limo Boat' in Venice, offering on-demand boat rides through the Venetian Lagoon. Priced from €120 per trip, the service can accommodate up to six passengers and operates daily from 8am to 8pm.
In Greece, Uber Boat will extend its services from Mykonos to Athens, Corfu, and Santorini. This service allows travellers to access beach clubs, scenic coves, and remote areas in style. Meanwhile, in Paris, Uber Cruise offers a free one-hour electric boat tour along the Seine, providing views of Notre Dame, Le Louvre, and the Eiffel Tower, complete with complimentary bubbly.
These services are a response to the growing demand for Uber’s mobility solutions in Europe’s tourist hotspots. Data from summer 2023 indicates a 55% rise in demand for Uber’s services in places like Greece and Spain. Over 6.5 million international customers used the Uber app in Europe’s most popular destinations last summer, with Ibiza alone seeing over 800,000 users in the past 12 months.
Anabel Diaz, Vice President, EMEA Mobility at Uber, said: “At Uber we want to give our customers the opportunity to go anywhere, wherever they are travelling. This summer we are adding a series of bucket-list worthy nautical experiences to the Uber app in some of Europe’s hottest destinations, helping holidaymakers make the most of their trip on the high seas. Whether it’s sailing around Ibiza in your own private yacht or experiencing the Venetian Lagoon by boat, we’re thrilled to add some Uber magic to our customers' holidays this summer.”
