Taxi booking app FREE NOW joins The Climate Pledge with focus on net-zero carbon emissions
Updated: Feb 18, 2021
Taxi and private hire mobility app FREE NOW have joined The Climate Pledge, a commitment co-founded by Amazon and Global Optimism, which focuses on social and environmental change, to achieve net-zero carbon emissions by 2040.
FREE NOW joins more than 30 companies in signing the pledge, all looking to send a signal of rapid growth in demand for products and services that help reduce carbon emissions.
The announcement comes shortly after FREE NOW’s own green targets were announced this January, where FREE NOW UK pledged that all vehicles on the app in the UK will be zero-emission capable by 2025, including all taxis by 2024. Across Europe, 100% of trips will be zero emission by 2030 in all key European cities.
Mariusz Zabrocki, General Manager at FREE NOW UK, said: “We are pleased to be joining other sustainability-minded companies with The Climate Pledge. Earlier this year we outlined our ambitious targets in the UK, where all vehicles on the app in the UK will be zero-emission capable by 2025, including all taxis by 2024, and we are already making good progress. We are committed to doing our bit to reduce emissions and make it easier for people to order more environmentally friendly taxis and private hire vehicles.”
Jeff Bezos, Amazon founder and CEO, said: “As the U.S. takes an important step forward in the fight against climate change by officially rejoining the Paris Agreement this week, I am excited to welcome 20 new companies to The Climate Pledge who want to go even faster.
“Amazon co-founded The Climate Pledge in 2019 to encourage companies to reach the goals of the Paris Agreement 10 years early, and we’re seeing incredible momentum behind the pledge with 53 companies from 18 industries across 12 countries already joining. Together, we can use our collective scale to help decarbonize the economy and preserve Earth for future generations.” Signatories to The Climate Pledge agree to:
Measure and report greenhouse gas emissions on a regular basis
Implement decarbonisation strategies in line with the Paris Agreement through real business changes and innovations, including efficiency improvements, renewable energy, materials reductions, and other carbon emission elimination strategies
Neutralise any remaining emissions with additional, quantifiable, real, permanent, and socially-beneficial offsets to achieve net-zero annual carbon emissions by 2040 — a decade ahead of the Paris Agreement’s goal of 2050.
FREE NOW aims to reach the goals of The Climate Pledge by 2030, 20 years ahead of the Paris Agreement, and become the first mobility platform in Europe to be Net-Zero across all of its European markets.
