Private hire operator CamCab celebrates 20 years with fresh rebrand and golden ride giveaway
Cambridge private hire service, CamCab, is celebrating two decades of service with a striking rebrand and a golden opportunity for its passengers.
On Friday 23 August, CamCab will unveil its new look, marking the occasion with a special offer. A select number of passengers will be treated to free rides throughout the day. These customers will be able to spot their lucky ride by the golden taxi-driver’s cap prominently displayed on the dashboards of three CamCab vehicles.
In addition to the golden ride giveaway, all passengers travelling in CamCab-branded vehicles from 23 August to 1 September will benefit from a 20% discount on their fares.
The rebrand, designed by creative agency Dot.Social, introduces a contemporary colour scheme, shifting from the previous bright yellow to a sleek red and dark green. This new palette reflects the company’s commitment to sustainability while also paying tribute to Cambridgeshire’s verdant landscapes. Despite the fresh colours, the iconic chauffeurs-driver hat logo, a staple of CamCab’s identity, remains firmly in place.
CamCab, which became part of the DG Group in 2022, continues to be a key player in the UK’s private hire sector. This rebrand not only commemorates its 20-year milestone but also signals the company’s ongoing evolution in a competitive market.
Jack Bramley, Fleet Manager at CamCab, said: “We’re thrilled to finally reveal our new branding alongside an exclusive promotional offer with our hardworking, loyal customers that marks this period of transformation. From humble beginnings with just a handful of cars, CamCab has grown to become Cambridge’s premier taxi firm with over 150 vehicles, and we’re excited to continue that growth with our brand new look.”
Bramley added: “After 20 years of the same branding, it was time for a refresh and to symbolise the evolution of our company over the past two decades as well as highlighting some of our accolades such as meeting eco-friendly specifications. I believe that this updated branding really resonates with the entire Cambridge community, from students to business and those who simply need every-day travel.
“We want to say a big ‘thank you’ to all our customers who have been instrumental in our success over the years. We hope the lucky passengers who hop into one of the golden cap cabs enjoy their free journey, and that everyone takes full advantage of the discounted rates.”
James Knox, Integrator at DG Group, said: “The rebrand of CamCab marks a significant milestone in our journey to become the country's leading collection of private hire transport companies. We’re dedicated to providing top-tier services across the UK, and CamCab’s new look is a testament to our commitment to innovation and excellence in Cambridge.”
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