National taxi survey shows Google Maps dominates as the preferred digital navigation tool from cabbies
Updated: 2 days ago
Taxi and private hire vehicle (PHV) drivers across the UK are turning to digital navigation apps to plan routes and avoid congestion. The 2024/25 National Taxi and Private Hire Driver Survey reveals Google Maps as the app of choice for most drivers.
Out of 1,499 drivers surveyed, 57% named Google Maps as a navigation tool used. Apple Maps trailed behind at 38.2%, while Waze and INRIX XD were chosen by 26% and 23.8% respectively. Only 4.2% of drivers reported not using any navigation app, highlighting the growing dependence on technology within the industry.
Regional differences in app usage also emerge from the survey. The South West and London have the highest numbers of drivers who abstain from using navigation apps, with 13 and 11 drivers respectively opting out entirely. Despite this, the overwhelming majority have integrated digital navigation and traffic updates into their daily operations.
The use of technology in the industry alongside traditional reliance on local knowledge has been gathering pace. The trend towards digital navigation is not limited to any specific licence type. The survey indicates that 68.81% of taxi drivers use sat-navs regularly. The adoption of apps like Google Maps aligns with this, suggesting that the industry is moving towards a more technology-driven approach to route planning and congestion management.
The data also raises questions about device preferences among drivers. Although Google Maps’ popularity could imply a higher use of Android devices, the survey notes that many drivers use iOS devices when accessing platforms like TaxiPlus for administrative tasks. This indicates that app preference may be driven more by functionality than by device loyalty.
The increased reliance on navigation apps comes as drivers face growing challenges from traffic congestion, roadworks, and evolving passenger expectations. Digital tools provide real-time updates and route adjustments, helping drivers manage their time efficiently. As cities become more congested and routes more complex, the role of reliable real-time traffic update tools becomes increasingly crucial
