LONDON ICONS: Iconic London taxi takes centre stage in Trafalgar Square
This summer, Trafalgar Square will host a vibrant tribute to London’s history and culture. The London Heritage Quarter, a collective of four central London Business Improvement Districts (BIDs), is launching a series of events celebrating the area’s rich heritage. These activities mark notable anniversaries, including the 200th anniversary of the National Gallery, providing a boost for local businesses, residents, and tourists alike.
From 18 June to 4 August, the Heritage Summer Trail will stretch from Victoria to the Strand, traversing Westminster and Whitehall. The trail will showcase eleven London-themed sculptures, including an iconic black cab stationed in Trafalgar Square. This installation, alongside others such as a British post-box, a London bus, and a phone box, captures the essence of London’s identity. Each sculpture has been artistically crafted by Artiq, a London-based agency renowned for contemporary art.
A unique feature of these sculptures is their integration with augmented reality (AR). Visitors can scan a QR code on each sculpture’s plinth to access archival images of nearby landmarks. This initiative, a collaboration with Westminster City Archives and the Thorney Island Society, adds an educational layer to the visual spectacle.
The London Heritage Quarter’s broader campaign will support cultural institutions, prominently displayed on banners along the Strand. Complementary historical talks and walking tours will explore Westminster’s hidden histories, catering to tourists and locals, especially history enthusiasts. These events are free and can be booked via the London Heritage Quarter website.
All activities in the Heritage Summer Trail are publicly accessible, ensuring they appeal to visitors of all ages. With colourful installations and interactive AR content, the trail promises to be a highlight of the summer, particularly during school holidays. Following the success of last year’s Jubilee Corgi Trail, this year’s festivities are set to attract both families and international visitors, enriching their experience of London’s historic charm.
Ruth Duston, CEO of London Heritage Quarter, said: "We are excited to present this trail, a tribute to the rich heritage and lively culture of the London Heritage Quarter. Each custom-made sculpture, honouring iconic British symbols, provides an engaging, interactive experience for both local and global visitors.
“As the summer season approaches, this trail stands out as a unique addition to London’s diverse attractions, offering a fresh and exciting way to explore the city.”
Tazie Taysom, Commercial Director at Artiq, said: "Our artists are delighted to be part of the London Heritage Quarter Summer Trail. This project provides a fantastic platform for contemporary art to be enjoyed in public spaces, and we are proud to contribute to the cultural tapestry of London."
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