FREENOW and Incognia forge new partnership to boost taxi app digital security

Incognia, the pioneer of next-gen identity solutions for secure digital experiences, has announced a partnership with FREENOW, Europe's leading multi-mobility app centred around taxis.

This move marks Incognia's entry into the European market, expanding its reach to nearly 190 countries globally.

The ride-hailing industry is set to hit $215 billion by 2028, with Europe accounting for over 10% of this growth. FREENOW, which operates in 9 markets and more than 150 cities, offers the widest range of vehicles across Europe. The partnership with Incognia highlights FREENOW's commitment to platform security and proactive fraud prevention, reinforcing its dedication to safeguarding its growth strategies.

Incognia's device identification technology will be key in protecting FREENOW from fraud by verifying the legitimacy of new user and driver accounts. Their device fingerprinting solution will help ensure that marketing and growth initiatives target only trusted users, effectively identifying and mitigating risky behaviour and fake accounts. This technology allows FREENOW to focus on efficient, sustainable growth and profitability.

Earlier this year, Incognia secured $31 million in funding aimed at enhancing fraud prevention for web and mobile platforms. Now, with 99.9% accurate device fingerprinting, bolstered by location intelligence and tamper detection, Incognia is set to support FREENOW's success in the competitive ride-hailing market.

Ashu Singhal, Chief Product and Technology Officer at FREENOW, said: “We are committed to making urban mobility more efficient, safe, and reliable.

"Partnering with Incognia enables us to deliver this value, ensuring our platform remains a trusted choice for our users across Europe. As we continue to grow, having innovative identity solutions is essential to maintaining the trust and satisfaction of both passengers and drivers."

André Ferraz, CEO and Co-Founder of Incognia, said: "At Incognia, we believe that fraud prevention is a key enabler of business growth. Our technology provides superior protection against scams without adding friction for good users. This allows businesses like FREENOW to focus on delivering and evolving customer satisfaction.

"We are excited to bring our advanced solutions to the European market and support FREENOW in delivering secure and reliable mobility services."