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Perry Richardson

Free Rides and Festive Surprises: Carmoola’s pink cab hits London streets


Image credit: Carmoola

A bright pink electric taxi will hit central London, offering fare-free rides for one day only this Thursday 19 December.


The cab, driven by experienced London cabbie and Knowledge of London examiner Nicola Owen, is part of a festive initiative from digital car finance company Carmoola.

The striking pink taxi—dubbed the #CarmoolaCabbie—will cruise through some of London’s busiest shopping and dining hotspots, including Regent Street, Covent Garden, and Southbank. Passengers lucky enough to spot and hail the cab can enjoy a complimentary ride, perfect for last-minute Christmas shopping trips or journeys to seasonal celebrations.


Carmoola has added some festive flair to the experience with a chance to win up to £15,000 towards a new car. Passengers are also encouraged to share their ride on Instagram, tagging @carmoolaapp and using the hashtag #CarmoolaCabbie, for a shot at exclusive prizes.

Aidan Rushby, founder and CEO of Carmoola, said: “We’re all about making life easier for people by helping them get from A to B without the stress. 


“The #CarmoolaCabbie is our way of bringing that to life during the busiest time of the year for the high street. 


“Christmas in London is magical but can also be hectic, so we’re providing a little holiday relief for eagle-eyed shoppers.”


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