ENSO partners with i247 Group to drive EV tyre access across the UK
ENSO, a London-based tyre company specialising in electric vehicles (EVs), has joined forces with i247 Group to extend access to its high-performance EV tyres for commercial drivers throughout the UK.
This partnership brings ENSO’s tyres to over 4,000 fitting centres across England, Wales, and Scotland, including key players such as Halfords. In addition, mobile fitting services will be available to support fleet operators, enabling drivers to minimise downtime while maintaining operational efficiency.
ENSO’s tyres are engineered to meet the specific demands of high-mileage and high-performance EVs, such as delivery vans and ride-hailing vehicles. Designed to maximise EV range, drivers using ENSO tyres can achieve up to 10% more range compared to standard options. The tyres also offer enhanced safety and performance, with independent testing rating them two levels higher than typical replacements. Trials conducted with Transport for London demonstrated up to a 35% reduction in particulate pollution, with emissions analysis carried out by Emissions Analytics.
This move follows ENSO’s growing success in the EV sector, including a strategic three-year partnership with Uber. This collaboration gives Uber drivers in the UK and US access to discounted ENSO tyres through a dedicated Buyer’s Club, aligning with Uber’s broader push towards electric mobility.
ENSO’s ambitions extend beyond the UK. The company is set to open a $500 million carbon-neutral tyre factory in the United States by 2027. The facility will produce over five million tyres annually, creating more than 600 green jobs and further bolstering the transition to sustainable transport solutions.
Gunnlaugur Erlendsson, CEO of ENSO, said: “Choosing the right tyre can lead to significant cost savings every mile. Our fleet-first approach ensures high-mileage EV drivers have access to affordable tyres that last longer, increase EV range, and reduce pollution, putting more cash in drivers’ pockets and directly tackling tyre pollution. Our partnership with i247 Group fills a critical gap in the market for EV-specific high-performance tyres, helping both drivers and fleet operators adapt to the growing EV transition.”
Sam Mason, Managing Director of i247 Group, said: “Our partnership with ENSO gives UK fleet operators and drivers access to groundbreaking tyre technology that improves efficiency, safety, and sustainability whilst reducing the total cost of ownership for EV fleet operators. i247’s extensive panel of suppliers allows ENSO customers access to reactive and proactive tyre replacement services ensuring we keep vehicles and drivers on the road for longer.”
