Do taxi drivers favour Apple or Android devices in the industry?

The choice between Apple and Android devices for use in any profession needs careful consideration and the taxi and private hire industry is no different.

Mobile devices are central to a driver's daily operations, from booking rides to navigating city streets. But when it comes to choosing a device, there’s a clear preference within the industry.

Data from TaxiPoint, the leading news source for UK taxi drivers, reveals that Android is the device of choice for the majority. Of the 154,000+ regular return readers engaging with the platform, around 105,000 have opted for an Android device. In contrast, just over 40,000 have chosen Apple’s iOS.

There may be several reasons behind this preference for Android. Cost is a significant factor. Android devices often provide a broader range of budget-friendly options, making them more accessible to drivers who may be mindful of their expenses. The ability to choose a device that fits within a budget without compromising on functionality is crucial in an industry where margins can be tight.

Additionally, Android’s flexibility and compatibility with various apps make it a practical choice. Many booking and navigation apps used by taxi drivers are readily available on Android, providing a seamless experience without the premium price tag often associated with Apple devices.