Cordic arms private hire firms for battle against ride-hailing giants with updated products
Private hire technology firm Cordic has introduced a suite of updates to bolster independent operators in their ongoing competition with ride-hailing heavyweights.
These enhancements aim to give traditional fleets a sharper edge in an increasingly demanding marketplace.
The ride-hailing industry’s dominance is built on global reach, aggressive pricing, and a seamless customer experience. Smaller operators often find it difficult to keep pace. Cordic, however, is betting that innovation, paired with independence, could level the playing field.
Cordic Dispatch has long been a dependable choice for private hire operators, offering a flexible and adaptable platform tailored to their needs. Unlike systems linked to ride-hailing companies, Cordic’s aim is to remain operator-focused, ensuring that fleet interests take priority. Recent updates have refined the system further, keeping it relevant and reliable in a rapidly shifting industry.
A key element of Cordic’s latest push is the SuperYes platform, designed to enable cross-network job sharing among fleets. This tool allows operators to collaborate seamlessly, even across different dispatch systems, enhancing driver utilisation and customer service.
Cordic’s new addition, SuperYes Lite, simplifies this process, letting fleets on any dispatch system participate without major infrastructure changes. By breaking down barriers, the tool ensures fewer passengers are lost to ride-hailing competitors and more bookings are fulfilled. Cordic’s updates are part of its “Smart Fightback” strategy, aimed at empowering private hire operators to compete on a more equal footing with ride-hail platforms. The combination of Cordic Dispatch’s adaptability and the collaborative potential of SuperYes represents a significant step forward for the industry.
Simon Veingard, CEO of Cordic, said: “SuperYes isn’t just about sharing jobs—it’s about creating opportunities, building resilience, and giving operators the tools they need to fight back against ride-hail dominance. With true cross-platform compatibility, SuperYes represents a real step
forward for the industry.”
