CMAC Group becomes the latest transport company to partner with what3words

Image credit: what3words

Transport and accommodation solutions firm CMAC Group is set to become the latest company to partner with global addressing system what3words in a move that should help passengers better locate their taxi or bus from even the most remote locations.

what3words is an easy way to identify precise locations. It has divided the world into 57 trillion 3 meter squares and given each one a unique combination of three words: a what3words address. For example, the centre circle at Manchester United’s Old Trafford stadium is ///index.wool.drive, while the doorstep of CMAC’s Headquarters in Accrington is ///sector.logic.tiger. The simplicity and accuracy of what3words addresses will become an important part of CMAC’s commitment to providing effective solutions for precise passenger pickup.

CMAC Group is the UK’s leading provider of planned and emergency ground transport and accommodation solutions. The company essentially offers a single point of contact for customers to find coach, taxi and hotel operators to meet their requirements.

Headquartered in Accrington, Lancashire, CMAC has a nationwide network of more than 4,000 approved suppliers.

Daniel Kennedy, CTO of CMAC, said: “We are constantly looking for new ways to improve the service we provide to our valued partners and customers.

“CMAC transports almost two million passengers a year and it’s imperative that the journey is as hassle-free for our clients as possible.

“Our partnership with what3words will give extra accuracy to get our passengers and drivers to the exact location - whether that’s a rural area or a building entrance.

what3words will become a very useful tool to help us make journeys as smooth and seamless as possible for both the passenger and the driver.

“Street addresses don’t always point to precise locations, such as building entrances, which can make it challenging to find and share a passenger pick-up point.

“This new partnership between CMAC and what3words will remove any possibility of geographical confusion, particularly at large hubs with multiple entrances and exits such as city centre train stations, and make sure we are always on hand when and where we are needed.”