ARE YOU A PASSENGER PRINCESS? New FREENOW taxi research reveals how Londoners top the chart
Updated: Oct 20
A new study from FREENOW, London’s top taxi app, reveals that a significant 82% of people prefer the comfort of being a passenger over driving.
The survey found that 83% of respondents see their time in the back seat as an opportunity to relax and practise self-care. For many, it’s more than just a commute; it’s a chance to unwind, with a third of people specifically enjoying being driven to and from work.
The findings also shed light on how passengers like to spend their journeys. The most popular activity, chosen by 74%, is simply gazing out of the window. Over half (56%) use their time scrolling through social media, while others prefer listening to podcasts (27%) or catching a quick nap (23%).
London stands out as the city with the most ‘passenger princesses’, with 83% of Londoners opting to be driven, compared to 64% elsewhere in the UK. The top reasons for booking a taxi or black cab include avoiding the stress of missing the last bus or train (59%) and getting to destinations not easily served by public transport (53%). Travellers also appreciate not having to lug heavy bags to and from the bus stop after a long flight (53%).
FREENOW is looking to capitalise on this trend with the launch of its new FREENOW PLUS subscription. For £5.99 a month, passengers can get 10% off rides in black cabs, e-bikes, and scooters, as well as access to priority support. Those signing up before 30th November 2024 will enjoy their first month free, offering a new way to save while staying stress-free on the move.
Michelle de Maat, Head of Marketing at FREENOW UK, said: “FREENOW PLUS is our way of rewarding loyal users and enhancing their travel experience. We know that our customers value convenience and flexibility, and this new subscription service allows them to enjoy these benefits while also saving money.
”Whether it’s getting home safely after a night out, avoiding the stress of parking, or just wanting to relax and enjoy the ride, FREENOW’s latest survey confirms that people love the freedom of being a passenger. And now, with the launch of FREENOW PLUS, they have even more reasons to sit back and let someone else take the wheel.”
