Uber rival Ola looks to enter Brighton PHV market

It's been revealed in Brighton and Hove news that Uber rival Ola are looking to enter the Brighton private hire market.

The private hire app company, who are looking for a 5 year licence , hope to begin operating subject to them receiving the go ahead from the council.

The company, which began its operation in India, currently operate in South Wales, Merseyside, Reading and Birmingham.

Ola have stated that they are committed to using drivers who are licenced for the Brighton and Hove area, also adding that any driver who is dropping off in the town, but not licenced for that area, will be subject to restrictions which would mean that a driver could only complete a maximum of two pickups within a 24-hour period, if they are not licensed by Brighton and Hove Council.

Both Unite and the GMB have made formal representation, with Andrew Peters, secretary of the GMBs Brighton and Hove taxi section, saying: "competition is always welcome provided it is all on the same level."

Concerns have been raised by Mr Peters over the fact that Ola do not consider themselves a "transport provider."

Mr Peters also highlighted the point that there is a huge responsibility on all licensed operators for the protection of the public.

A panel of councillors will meet at Hove Town Hall to review the application at 10am on Monday 12 May.

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