Sherbet Ride open day showcases “opportunity” for high-end corporate taxi service

Mar 28, 20192 min read

In a tucked away corner of East London’s Dalston resides one of the industry’s fleet giants who are aiming to take the high end taxi market by storm.

Sherbet London focuses their business on three areas; passengers riding with Sherbet, drivers driving a Sherbet taxi and advertising with Sherbet.

This week Sherbet introduced its Ride option to the industry by ways of a well attended open day to discuss the service further.

So what is Sherbet Ride? Asher Moses, a London cabbie and CEO Founder of Sherbet London, described the service as an “opportunity” for the industry. The opportunity stems around the new LEVC TXE electric taxi and the upcoming ULEZ restrictions being placed on the private hire sector. Corporate customers want a luxury vehicle that also ticks the zero emission social responsibility box for their business. This is something the industry can now compete and lead on. Sherbet Ride aims to provide business customers with a high-end service where the whole fleet of taxis offered are zero-emission capable, offer Wi-Fi, offer USB and laptop charge points and courteous and well presented drivers and cabs. The booking app is a slick looking and working piece of technology that continues to develop new features for the driver benefit. Work heat-maps and the possibility of an integrated “Zap-Map” style charging network update were the two that caught TaxiPoint’s imagination. With in influx of new business accounts anticipated in the coming months Sherbet London are keen to recruit more TXE drivers on to the platform. How does it work for drivers? Drivers must be driving a LEVC TXE to be able to join the network. There’s no need for the vehicle to have Sherbet branding attached (unless of course you want it) and no monthly fees. Similar to other apps on the market the driver is charged roughly 10% on each fare they compete.